What’s the Best Sales Tracking Software for Australian Businesses in 2026?
Key Takeaways
- HubSpot Sales Hub is the most popular sales tracking software among Australian sales reps in 2026, rated 4.4/5 on G2 across more than 13,500 reviews
- Sales tracking software costs between AUD $28 and AUD $155 per user per month in Australia, depending on the platform and tier
- A CRM manages your full customer relationship. Sales tracking software focuses specifically on your pipeline, activity, and forecasting
- Pipedrive scores higher than HubSpot on G2’s ease-of-use metric, so smaller platforms can still win better rep adoption
- Over 60% of CRM adoption failures come from people problems, according to Huble’s 2026 research
- Most sales tracking software integrates with Xero, though Pipedrive needs Zapier since it lacks a native connector
- Pilot your sales tracking software with two or three reps before a full company-wide rollout
- All Australian sales tracking software pricing excludes GST, so budget an extra 10%
Every sales tracking software promises to fix your pipeline visibility.
But there’s a problem here: most Australian sales teams still can’t say why a deal has been stuck for six weeks… And this might be the case for your team as well.
That gap usually comes down to the tool your reps use daily, or the spreadsheet filling in for one.
And this brings us to one question: what sales tracking software should your business actually use?
As a HubSpot Diamond Partner, RedPandas helps Australian sales teams pick tools their reps actually use. This means the agency’s experts have tested various options and migrated clients to HubSpot well enough to know which options suit certain types of businesses.
This guide walks through which sales tracking software Australian reps rely on most in 2026. You’ll also get real AUD pricing and a simple way to pick the right fit for your team.
Quick Answer
HubSpot Sales Hub is the most widely used sales tracking software among Australian SMB sales teams in 2026.
It offers a free tier, with Professional plans from AUD $155 per seat per month. Pipedrive and Zoho CRM are strong lower-cost alternatives, with Zoho CRM starting from around AUD $28 per user per month.
Pick HubSpot Sales Hub for automation, Pipedrive for a simple pipeline, or Zoho CRM for budget.
Need help setting up your business for HubSpot?
RedPandas Digital helps Australian sales teams implement sales tracking software, including HubSpot Sales Hub. If you need help figuring out your setup, get in touch with the team’s growth experts for a free consultation through the link below:
Get in Touch With RedPandas’ HubSpot Experts
What Is Sales Tracking Software?
Sales tracking software is a system that monitors every deal, activity, and rep interaction across your sales process.
It replaces scattered spreadsheets with one connected view of your pipeline.
Good sales tracking software shows you where each deal sits and who owns it. It should also flag deals that have stalled before you lose them.
What Sales Tracking Software Actually Does
Most sales tracking software focuses on three core jobs:
- Pipeline management: tracks every deal through its stages, from first contact to closed-won or closed-lost
- Activity tracking: logs calls, emails, meetings, and follow-ups, so nothing falls through the cracks
- Reporting and forecasting: turns activity data into conversion rates, rep performance, and revenue forecasts
In 2026, most sales tracking software also includes AI features like predictive lead scoring. Automated data entry and conversation intelligence are increasingly standard too.
NOTE: If your sales tracking software scores or prioritises leads automatically, that counts as automated decision-making under Australian privacy law. From December 2026, Australian businesses must disclose this in their privacy policy.
This applies even if you only use lead scoring inside HubSpot or Salesforce.
Sales Tracking Software vs. CRM: What’s the Difference?
A CRM manages your entire customer relationship: contacts, marketing campaigns, service tickets, and sales. Sales tracking software zooms in on one part of that: your sales pipeline, your reps’ activity, and your forecast.
How Sales Tracking Software Fits Inside Your CRM
The line has blurred over the years. Most leading CRMs like HubSpot, Salesforce, Pipedrive, and Zoho now include sales tracking built directly into the platform.
For most Australian SMBs, choosing sales tracking software really means choosing a CRM with strong pipeline and activity tracking features. You rarely need to buy two separate systems.
Here’s where the two terms still diverge:
- A CRM stores every customer touchpoint, including marketing emails, support tickets, and past purchases
- Sales tracking software focuses specifically on deal stages, rep activity, quota progress, and revenue forecasting
- Standalone sales tracking tools exist too, like SPOTIO for field sales teams. But most B2B teams get this functionality from their CRM’s sales module
Which Sales Tracking Software Is Most Popular Among Sales Reps in 2026?
The most popular sales tracking software among sales reps in 2026 is HubSpot Sales Hub. Salesforce Sales Cloud, Pipedrive, Zoho CRM, and Monday CRM round out the top five.
This ranking is based on G2 review volume and rep-reported ease of use.
- HubSpot Sales Hub: rated 4.4/5 on G2 across more than 13,500 reviews, the largest review base among sales tracking software
- Salesforce Sales Cloud: rated 4.4/5 on G2 across more than 25,000 reviews, the most-reviewed B2B software product on the platform
- Pipedrive: rated 4.3/5 on G2 across roughly 2,900 reviews, with reps rating its visual pipeline easier to use than HubSpot’s
- Zoho CRM: rated 4.1/5 on G2 across roughly 2,800 reviews, popular with budget-conscious teams
- Monday CRM: rated 4.6/5 on G2, the highest score of the five, from a smaller pool of around 1,125 reviews
Review volume shows market adoption, not daily rep satisfaction. Pipedrive, for example, scores 8.9 on G2’s ease-of-use metric: 0.2 ahead of HubSpot’s 8.7.
This matters if your reps resist complex sales tracking software. A smaller platform with a higher ease-of-use score can still win better adoption than the market leader.
5 Signs You’ve Outgrown Spreadsheets and Need a CRM
Sales Tracking Software Comparison: AUD Pricing for HubSpot, Salesforce, Pipedrive, Zoho, and Monday CRM
Choosing the right sales tracking software comes down to price, features, and fit for your team. Here is how the five most popular options compare in AUD:
| Sales Tracking Software | AUD Pricing | Key Features | Best For | AU-Specific Consideration |
| HubSpot Sales Hub | Free tier; Professional from AUD $155/seat/month | Deal pipelines, sequences, forecasting, HubSpot CRM Suite integration | Teams that want their sales tracking software and marketing on one platform | Local HubSpot Diamond Partners offer onboarding support |
| Salesforce Sales Cloud | From AUD $35/user/month (Starter Suite), scaling to AUD $500+/user/month (Enterprise) | Deep customisation, Einstein AI forecasting, AppExchange integrations | Larger teams with complex, multi-stage sales processes | Salesforce hosts Australian data in its Asia Pacific data centres |
| Pipedrive | Professional from around AUD $50/user/month | Visual drag-and-drop pipeline, activity-based selling reminders | Reps who want a simple, visual pipeline without heavy admin | Limited native Xero and MYOB integration; usually needs Zapier |
| Zoho CRM | Standard from around AUD $28/user/month | Workflow automation, lead scoring, Zia AI assistant, Zoho ecosystem | Budget-conscious Australian small businesses | Integrates with Zoho Books and Zoho Payroll for local compliance |
| monday CRM | AUD $17 to AUD $40/user/month | Visual boards, automations, monday Work OS integration | Teams already using monday.com for project management | Confirm AUD pricing and GST directly with monday.com before purchase |
NOTE: All prices above exclude GST. Add ten per cent when budgeting for your sales tracking software costs.
Zoho CRM offers the lowest entry cost for Australian small businesses. HubSpot Sales Hub costs more at the Professional tier but includes deeper automation and reporting.
Salesforce Sales Cloud suits larger Australian teams that need deep customisation and are willing to pay for it. Pipedrive sits in the middle: simple, visual, and priced for teams that want pipeline tracking without extra complexity.
How to Choose the Right Sales Tracking Software for Your Australian Team
Sales tracking software adoption fails more often because of people problems than platform problems; in fact, over 60 per cent of CRM failures come from people-related issues.
That’s a glaring problem considering that only six to 10 per cent are caused by the platform itself.
This means the best sales tracking software is the one your reps actually open every day.
A Simple Framework for Choosing Sales Tracking Software
Follow these five steps before you commit to a platform.
- Match complexity to team size: Teams under ten reps often do better with simpler tools like Pipedrive or Zoho CRM
- Test with your reps, not just leadership: Run a two-week trial with two or three reps before buying company-wide
- Confirm Australian integrations: Check native support for Xero, MYOB, and GST-compliant invoicing before you sign
- Calculate the real cost per rep: Add onboarding fees, add-ons, and GST to the seat price
- Pilot before a full rollout: Migrate one team first, fix workflow issues, then expand company-wide
Gartner reports that 91 per cent of businesses with more than 11 employees now use a CRM.
If your Australian team still relies on spreadsheets, chances are that most of your competitors have already moved to a CRM and are thriving with one.
Best Sales Hub Reports in HubSpot
Frequently Asked Questions: Sales Tracking Software
What Is the Best Sales Tracking Software for Businesses in Australia?
HubSpot Sales Hub is the best sales tracking software for most Australian businesses in 2026. It offers a genuinely functional free tier, then scales to Professional plans from AUD $155 per seat per month. Zoho CRM is the strongest budget alternative, starting from around AUD $28 per user per month.
How Much Does Sales Tracking Software Cost in Australia?
Sales tracking software in Australia typically costs between AUD $28 and AUD $155 per user per month, depending on the platform and tier. Zoho CRM starts lowest, HubSpot Sales Hub Professional sits at the higher end, and Salesforce Sales Cloud can exceed AUD $500 per user per month at the Enterprise level.
What Is the Difference Between Sales Tracking Software and a CRM?
A CRM manages your entire customer relationship, including contacts, marketing, and service. Sales tracking software focuses specifically on your sales pipeline, rep activity, and forecasting. Most modern CRMs, including HubSpot, Salesforce, and Pipedrive, now include sales tracking features built directly into the platform.
Which Sales Tracking Software Do Sales Reps Prefer?
Sales reps often prefer Pipedrive for its simple, visual pipeline, which scores 8.9 on G2’s ease-of-use metric versus HubSpot’s 8.7. HubSpot Sales Hub still leads overall adoption, with 4.4 out of 5 stars across more than 13,500 G2 reviews as of 2026.
Does Sales Tracking Software Integrate with Xero or MYOB?
Most sales tracking software integrates with Xero. HubSpot and Zoho CRM connect through their app marketplaces, syncing contacts, invoices, and payment status. Pipedrive has no native Xero connector, so most Australian teams use Zapier to link the two platforms instead.
Is HubSpot Sales Hub Good Sales Tracking Software for Small Teams?
Yes, HubSpot Sales Hub is solid sales tracking software for small Australian teams. The free tier includes deal pipelines, email tracking, and meeting scheduling with no user limit. Paid plans add automation and reporting once your team outgrows the basics, starting from AUD $155 per seat monthly at Professional.
How Do I Get Sales Reps to Actually Use Sales Tracking Software?
Start with a small pilot instead of a company-wide rollout. Test your sales tracking software with two or three reps for two weeks before buying full licences. Over 60 per cent of CRM adoption failures come from people problems.
Sales Tracking Software: Final Thoughts for Your Australian Team
Choosing sales tracking software in 2026 comes down to what fits your team. HubSpot Sales Hub leads on adoption, Pipedrive wins on simplicity, and Zoho CRM wins on price.
Your reps will decide whether any of these tools succeed.
Around 45 per cent of sales professionals now use AI inside their CRM weekly… And that number will keep climbing.
From here, start with one step: choose sales tracking software your team will actually open, and the AI features will follow.
If you’re still weighing HubSpot against Pipedrive, Zoho, Salesforce, or Monday CRM, start with the comparison table above. Test your shortlist with real reps before you commit.
About RedPandas Digital
This article was written by the team at RedPandas Digital, a HubSpot Diamond Solutions Partner based in Sydney, Australia. RedPandas is one of a small number of agencies accredited under HubSpot’s Partnered Scale Onboarding programme, and has delivered results including a 49.8% revenue increase and 378% lead growth within five months for an Australian client.
About the Author
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