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056: Arnie Kuen on Why Nobody Reads Your eBook, Marketer’s Hunch & Persona Distractions

by Moby34 minute listen read
arnie-kuenn-inboundbuzz-marketing-podcast

Arnie Kuenn from Vertical Measures is a speaker, author and owner of his own very succesful agency. I had soo much fun chatting with Arnie, it’s great to talk to another practitioner who I look up to and have been following for around 3 years, someone who I can say I have profited off!

We talk content, the problem with relying too much on keyword research and SEO tools and the legendary Hub and Spoke model of content.

Links Referenced

Optimising Content for the Buyer’s Journey

Vertical Measures 8-Step Approach to Startegy & Lead Nuturing

Arnie Kuenn’s Content Marketing Works Free Book

About the Author

Moby

This article was written by the team at RedPandas Digital, a HubSpot Diamond Partner based in Sydney, Australia, and one of only four HubSpot-accredited Diamond partners in the Asia-Pacific region.

RedPandas has implemented and optimised HubSpot for businesses across construction, healthcare, legal, education, and professional services.

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