What Are the Best Marketing Automation Agencies for HubSpot Users in 2026?
Key Takeaways
- Four HubSpot marketing automation agencies worth shortlisting in Australia are RedPandas Digital, Xen, AlphaWhale and Search and Be Found
- Each specialises in a different kind of business, from long-sales-cycle B2B to eCommerce, healthcare clinics, and established technology companies
- All four are certified HubSpot partners with public case studies and verified client reviews
- Marketing automation consulting services cost AUD $8,000 to AUD $60,000 for a typical Australian HubSpot implementation, plus GST and licence fees
- Ask who will do the work, and request an industry-relevant case study before you sign
- Most of these agencies scope pricing individually, so get a typical range on your first call
Quick Answer
Four HubSpot partner agencies worth shortlisting for marketing automation work in Australia are RedPandas Digital, Xen, AlphaWhale and Search and Be Found:
- RedPandas suits mid-market B2B with long sales cycles wanting automation tied to paid media
- Xen suits established technology companies needing deep technical HubSpot support
- AlphaWhale suits service-based and eCommerce businesses, including healthcare clinics
- Search and Be Found suits businesses wanting ongoing coaching alongside HubSpot and paid ads
Curious about how much a HubSpot-focused marketing automation service could cost you all-in? Try this free HubSpot pricing calculator and find out:
Get Your Quote With the HubSpot Pricing Calculator
Here’s something that isn’t emphasised enough: picking the marketing automation agency to partner with is costly.
Your automation build shapes lead flow for years, and you’ll carry the decision if the new agency underdelivers.
So which agency should you choose, and what do you need to know?
Full disclosure: RedPandas Digital wrote this comparison and appears in it.
As a HubSpot Diamond partner in Sydney, RedPandas regularly takes over portals built by previous agencies. That work shows clearly what a strong automation build looks like, and what one that needs rescuing looks like.
So every other agency here is described using public, checkable facts only: its own website, its HubSpot directory listing, and its published case studies.
In this guide, you’ll learn what each agency specialises in, how to choose between them, and what marketing automation consulting services cost in Australia.
The 4 Best Marketing Automation Agencies for HubSpot Users
Each profile below covers what the agency specialises in, its ideal client and its standout capability:
RedPandas Digital: Best for Mid-Market Australian B2B With Long Sales Cycles
RedPandas Digital is a Sydney-based HubSpot partner. It focuses on four services: HubSpot onboarding, HubSpot optimisation, HubSpot websites and paid media.
Here are a few quick details to get a better idea of RedPandas Digital as a whole:
- HubSpot tier: Diamond, and part of HubSpot’s Partner Scaled Onboarding program
- Specialisation: HubSpot marketing automation connected to paid media, so ad spend is tracked through to closed revenue
- Ideal client: Mid-market Australian B2B businesses with long sales cycles and multiple teams in HubSpot
- Standout capability: Published AUD pricing and a senior-only team. Paid media results include AUD $303,622.84 in tracked Google Ads revenue from AUD $22,911.88 in spend, and a Meta Ads CPA cut from AUD $216 to AUD $90
Xen: Best for Established B2B Technology Companies Needing Ongoing Technical Support
Xen is a Sydney-based HubSpot partner that has worked with mid-to-large Australian companies for more than a decade.
The agency co-hosts HubShots, a long-running HubSpot-focused podcast, alongside Search and Be Found. Here’s what you need to know:
- Specialisation: Technical HubSpot management, including on-demand implementation, automation and attribution reporting
- Ideal client: Established B2B technology companies, typically 50 or more employees, that need an experienced HubSpot manager without hiring one in-house
- Standout capability: One of the most HubSpot exam-certified teams in the Asia Pacific region, plus an On-Demand service billed hourly for ad hoc HubSpot work
AlphaWhale: Best for Service-Based and eCommerce Businesses, Including Healthcare Clinics
AlphaWhale is a Melbourne-based digital growth agency and HubSpot Certified Platinum Partner. Here’s a quick rundown of the must-know details:
- Specialisation: HubSpot implementation paired with growth marketing, including paid ads, UX and content.
- Ideal client: Service-based and eCommerce businesses, with a dedicated focus on healthcare clinics.
- Standout capability: An official Aircall solutions partner, connecting call data directly into HubSpot. That suits clinics and service businesses that rely on phone enquiries.
Search and Be Found: Best for Businesses Wanting Hands-On HubSpot Coaching
Search and Be Found is a Sydney agency, based in Chatswood, founded in 2015. Ian, the agency’s lead, co-hosts the HubShots podcast alongside Xen.
Here’s what you need to know about Search and Be Found:
- Specialisation: HubSpot onboarding paired with ongoing coaching, paid ads, SEO and website work.
- Ideal client: Businesses that want a long-term coaching relationship alongside their HubSpot implementation, not just a one-off project.
- Standout capability: A free “Sales & Marketing Score” diagnostic, and client relationships that often run for several years with the same consultant.
Marketing Automation Agencies for HubSpot Users Compared
This table compares all four agencies side by side:
| Agency | Specialisation | Best for | Pricing (AUD) | Location |
| RedPandas Digital | HubSpot onboarding, optimisation and paid media tied to pipeline | Mid-market Australian B2B with long sales cycles | Published: optimisation from AUD $25,000 plus GST | Sydney and Melbourne |
| Xen | Technical HubSpot management, on-demand implementation and attribution | Established B2B technology companies needing ongoing technical support | Scoped on request (hourly and project-based) | Sydney |
| AlphaWhale | HubSpot implementation and growth marketing, including healthcare-specific CRM setups | Service-based and eCommerce businesses, including clinics | Scoped on request | Melbourne |
| Search and Be Found | HubSpot onboarding paired with coaching, paid ads and website work | Businesses wanting hands-on coaching alongside HubSpot | Scoped on request | Sydney (Chatswood) |
Tip: When an agency scopes pricing on request, ask for a typical range for a project your size on the first call. A clear range early saves you weeks of proposal back-and-forth.
Best HubSpot Use Cases By Industry
How to Choose a Marketing Automation Consulting Partner
The right partner depends on your business type and what you need most: hands-off execution, ongoing coaching or deep technical support.
Use this table to map and shortlist your options:
| Your situation | Consider |
| Mid-market B2B with a long sales cycle, want automation tied to paid media | RedPandas Digital |
| Established B2B technology company needing deep technical HubSpot support | Xen |
| Service-based or eCommerce business, especially a healthcare clinic | AlphaWhale |
| Want ongoing coaching alongside HubSpot and paid ads | Search and Be Found |
7 Questions to Ask Before You Sign
Once you have a shortlist, use these seven questions to compare each marketing automation agency fairly:
- “Who will actually do the work?”: Ask to meet the specialists who’ll build your automation, not just the sales team
- “Can you show a long sales cycle case study?”: Look for B2B results with deals that took months to close
- “How will you connect automation to revenue?”: The agency should explain how campaigns, workflows and deals link in HubSpot reporting
- “What’s your typical price range for a project our size?”: A clear AUD range early saves weeks of proposals
- “What’s excluded from scope?”: Custom coding, integrations and content are common exclusions
- “How do you train our team?”: Automation only lasts if your team can manage it after handover
- “What happens after go-live?”: Ask whether ongoing support is a retainer, ad hoc, or not offered
What Marketing Automation Consulting Services Cost in Australia
Marketing automation consulting services in Australia usually cost AUD $8,000 to AUD $60,000 for a HubSpot implementation project. Ongoing retainers run AUD $1,500 to AUD $8,000 a month.
For a typical mid-market build, expect AUD $18,000 to AUD $30,000. That usually covers:
- Marketing Hub and Sales Hub Professional
- Data migration from a legacy system
- Two to three workflow automations
- Basic reporting dashboards
- Team training
Typical Cost Breakdown for HubSpot Marketing Automation
| Cost item | Typical range (AUD) | Paid to |
| HubSpot mandatory onboarding (Professional and Enterprise) | Roughly AUD $2,115 to AUD $9,870, one-time | HubSpot |
| Partner implementation project (This can replace the HubSpot mandatory onboarding) | AUD $8,000 to AUD $60,000 | Agency |
| Typical mid-market build | AUD $18,000 to AUD $30,000 | Agency |
| Ongoing retainer | From AUD $6,500 a month | Agency |
| Total year-one spend (mid-market) | AUD $30,000 to AUD $55,000 | Combined |
Agency fees are separate from your HubSpot licence, which you pay to HubSpot directly. GST applies on top of agency fees, so check whether each quote is ex-GST or GST-inclusive.
For a full breakdown of licence and add-on pricing, see HubSpot costs and add-ons for Australian marketing, sales and service teams.
RedPandas’ Published Pricing
RedPandas publishes its HubSpot pricing so that you can compare it against other quotes:
- HubSpot onboarding: AUD $11,400 plus GST for one Professional hub, including hands-on execution and training
- HubSpot optimisation: From AUD $25,000 plus GST for Professional hubs, and AUD $45,000 plus GST for Enterprise hubs
What Pushes Marketing Automation Costs Up
Your final quote depends on scope. These factors raise the price most often:
- More hubs in scope, such as adding Service Hub to Marketing and Sales
- Complex data migration from Salesforce, Dynamics or a spreadsheet-heavy setup
- Integrations with ERPs, field service tools or accounting platforms like Xero
- More stakeholder teams needing their own workflows, dashboards and training
- Enterprise-tier features, such as custom objects and advanced permissions
- Custom coding, which most agencies scope separately
If you’re looking for a partner you can rely on to optimise your HubSpot portal to generate leads and close more sales, RedPandas’ experts are here to help.
Schedule a free consultation and get expert guidance on where to go next by clicking the link below:
Get In Touch With RedPandas HubSpot Experts
Frequently Asked Questions: Marketing Automation Agencies
What are the top marketing automation consulting services for growth-focused teams?
For growth-focused teams running HubSpot in Australia, four marketing automation consulting services worth shortlisting are RedPandas Digital, Xen, AlphaWhale and Search and Be Found. Each is a certified HubSpot partner, and each specialises in a different type of business, from long sales cycle B2B to eCommerce and healthcare clinics.
Which agencies provide end-to-end CRM and marketing automation services?
RedPandas Digital, Xen, AlphaWhale and Search and Be Found each provide end-to-end CRM and marketing automation services on HubSpot. End-to-end means one partner handles implementation, automation and reporting under one roof, rather than splitting the work across several vendors.
How do I choose a marketing automation agency?
Choose a marketing automation agency by matching its specialisation to your business type and sales cycle. Ask who will do the work, request a case study relevant to your industry, and get a typical AUD price range for a project your size before you sign.
What’s the difference between these 4 agencies?
RedPandas Digital suits mid-market B2B with long sales cycles wanting automation tied to paid media. Xen suits established technology companies needing deep technical HubSpot support. AlphaWhale suits service-based and eCommerce businesses, including healthcare clinics. Search and Be Found pairs HubSpot onboarding with ongoing coaching, paid ads and website work.
How much does a marketing automation agency cost in Australia?
A marketing automation agency in Australia typically charges AUD $8,000 to AUD $60,000 for a HubSpot implementation. Ongoing retainers run from AUD $6,500 per month and up. Mid-market businesses usually spend AUD $30,000 to AUD $55,000 in year one, plus GST and HubSpot licence fees.
Do all HubSpot marketing automation agencies charge the same way?
No. Some agencies publish starting prices, such as RedPandas Digital’s optimisation packages. Others, including Xen, AlphaWhale and Search and Be Found, scope every project individually, often billing hourly or through a monthly retainer. Ask for a typical range on your first call regardless of pricing model.
Should I hire an in-house marketing automation specialist or an agency?
Hire an agency when you need a proven build quickly, and hire in-house when you need daily campaign management long term. Many Australian businesses combine both. An agency designs the automation and trains the team, then an internal marketer runs it day-to-day with agency support.
What does a marketing automation agency do for HubSpot users?
A marketing automation agency designs, builds and maintains the automated workflows inside HubSpot. That includes lead scoring, nurture email sequences, lead routing to sales, lifecycle stage updates and attribution reporting. The best agencies also train your team and connect automation to revenue, so you can see which campaigns create closed deals.
Turn This List Into a Two-Agency Shortlist This Week
Four agencies is a lot to compare. The fastest way forward is to cut the list down before you book a single call.
Start with your own business. Match your size, industry and sales cycle to the situation table in this guide, then pick the two agencies that fit best.
Next, book a discovery call with each one. Ask both agencies the same seven questions from this guide. Comparing their answers side by side makes the right fit clear quickly.
If you’re a mid-market Australian B2B team with a long sales cycle, make RedPandas one of those two calls.
See why growth teams choose RedPandas as their HubSpot automation partner:
Check Out RedPandas’ Case Studies Here
About RedPandas Digital
This article was written by the team at RedPandas Digital, a HubSpot Diamond Partner based in Sydney, Australia, and one of only four HubSpot-accredited Diamond partners in the Asia-Pacific region.
RedPandas has implemented and optimised HubSpot for businesses across construction, healthcare, legal, education, and professional services. Learn more about its work as a HubSpot partner.
About the Author
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