051: Webinars that Convert at 35%, Facebook Ads Library & Google RLSA

Feb 7 2017Oct 10 2023 by Moby22 minute listen read

In a recent study by Bizbl found webinar convert at rates between 35-45%, when’s the last time you saw those conversion rates? In episode we talk about webinar best practices and the latest webinar tools. Plus, a new Facebook Ads resource and talk about about underutilised Google RLSA.

Buzz 1 – Featured Book, Blogging the Smart Way

Buy Jeff Bullas’s book, ‘Blogging the Smart Way’ for $10:

Get the book here.

Featured 2 – Webinars that Convert at 35%+

I recently ran a webinar titled ‘Mastering a Marketing Career in a New Digital Era’ – catch the replay (note 1st 4 minutes of intro didn’t record).

Featured resource: Bizbl Marketing has created a 2016 Webinar Benchmarks report. Fantastic insights and best practices.

The tool we used was WebinarJam.

Buzz 3 – Featured Resource: AdEspresso Facebook Ads Gallery

Try the Facebook Ad Gallery tool at AdEspresso

The Adespresso Ad Gallery is effectively the largest collection of Facebook & Twitter Ads in the world.

With the free version you still get 9 or so free ads you can check out created by actual brands.

Tip: Use the attributes filter.

Bonus: Consider Adespresso tool if you’re serious about Facebook Ads and spending about $1,000+

Buzz 4 – Google RLSA

Mistake: In the show I had wrongly been saying ‘RSLA’ instead of ‘RLSA’!

Google Remarketing Lists for Search Ads allow you to do adjust your bids for people that have been to your website before and are now searching on a keyword that is contained within your Adwords account.

About the Author

This article was written by the team at RedPandas Digital, a HubSpot Diamond Partner based in Sydney, Australia, and one of only four HubSpot-accredited Diamond partners in the Asia-Pacific region.

RedPandas has implemented and optimised HubSpot for businesses across construction, healthcare, legal, education, and professional services.