Dave Chaffey, founder of smartinsights.com, has been predicting digital marketing trends and consulting on strategic best practice for over a decade. I personally have a lot to credit Dave Chaffey on my own personal digital marketing successes and I think you’re going to love listening to this episode going into 2017.
Dave shares his insight on what the winners are doing, what we need to look out for and the problem with listening to ultra-influencers.
Smart Insights Links
- The SOSTAC Planning Model: A Practical Framework to Improve Your Digital Marketing
- Digital Marketing Mega Trends in 2017
Dave’s Favourite Conversion Tools
Great Examples of Adaptive Sites on Desktop & Mobile
(View on mobile to get the mobile views obviously!)
And on mobile, very different elements featured based on what the user is looking for in different contexts:
Also check out AO as a good example of different adaptive sites.
Dave’s recommended Customer Service Tools
Dave’s Favourite pop-up tools
Dave’s Favourite Other Tools & Links
- Pardot for Marketing Automation
- HootSuite for Social Media Community Management
- Slack for team communication
Also check out Brian Dean’s Skyscraper technique for SEO
How you get the most cut through the quickest using digital
Dave’s favourite marketing blog: MarketingLand
