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December 1, 2023 / All, Blog - 4 minutes
73% of customers prefer watching short form video to learn about a product or service than any other type of media. At RedPandas, in the last 7 days alone, we’ve had over 100 hours of watch time on our short videos on YouTube. The reality: buyers are using short form videos to educate themselves and make buying decisions.
November 29, 2023 / All, Blog - 6 minutes
Have you ever felt overwhelmed by the pressure to create perfect video content for your website? You’re not alone. Many grapple with the idea that videos need to be expensive, flawless, and centered on their brand to make an impact. But here’s a reality check: that’s not what your audience wants.
November 27, 2023 / All, Blog - 8 minutes
Have you ever rehearsed an important conversation in front of the bathroom mirror? It’s a common practice, yet when it comes to role-playing in a professional context, many of us shy away, associating it with awkward school exercises or improv theatre.
November 24, 2023 / All, Blog - 15 minutes
Are you a new content manager feeling a bit out of your depth? You’re not alone. Stepping into this role can be daunting, with the weight of your company’s buyer education and content marketing resting on your shoulders. But here’s a truth you should embrace: you’re perfectly equipped for this challenge, and by the end of this article, you’re going to see that too.
November 22, 2023 / All, Blog - 6 minutes
When you think about trends, you must ask yourself, are they fluff, or are they here to stay? Think back to the rise of the internet. In 1995, American astronomer and author Clifford Stoll told the world that no online database would replace your daily newspaper. If you were to listen to his advice back then and avoid adopting the new technology, you’d be left behind now. The same is true for trends today. Trends disrupt the market and pave the way for the future, so if you want to get ahead in 2024, read on to find out about the 7 marketing trends you can’t ignore in 2024.
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