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Sales vs Marketing: Who Owns the Lead?

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Sales vs Marketing: Who Owns the Lead?

by Manolo22 minuets read
Hubspot Mentor Podcast Episode: Sales vs Marketing: Who Owns the Lead?

Sales blames Marketing for bad leads. Marketing blames Sales for not following up. Both are probably wrong.

In this episode of InboundBuzz, we trace the real breakdown to one missing agreement: when does a lead actually become Sales’ responsibility? The answer changes everything downstream.

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