Sales vs Marketing: Who Owns the Lead?

HubSpot

Jun 6 2026Jun 5 2026 by Manolo22 minuets read

Sales blames Marketing for bad leads. Marketing blames Sales for not following up. Both are probably wrong.

In this episode of InboundBuzz, we trace the real breakdown to one missing agreement: when does a lead actually become Sales’ responsibility? The answer changes everything downstream.

About the Author

Manolo is our content engine, blending sharp copywriting, smart journey design and content strategy to move people from “just browsing” to “where do I sign?”.

Before content calendars and launch plans, he was an international motorsport photographer, spending two years shooting development series races in Japan and covering local teams in the Philippines. When he’s not writing, you’ll probably find him in a BJJ class (at the expense of his joints) or running on a slightly alarming amount of black coffee