021: Daniel Benton on Optimising for Voice Search, Phone Calls & Understanding Call Analytics

Daniel Benton was into digital marketing and search before they were kinda a big deal. Today Daniel is the Country Manager for Marchex, a leader in mobile and call analytics intelligence. Before his most recent endeavour, Daniel was the GM of Search at Salmat Digital, one of Australia’s largest digital marketing agency. Daniel’s tenture in Digital spans almost 15 years.

We had the pleasure of picking Daniel’s brain on:

• The importance of optimising for Click-to-call and how to do it
• Using call data and algorithms to help train your sales team
• Finding correlations in calls that convert and convert quicker
• Call analytics to help win at Mobile Search, SEO & Google AdWords
• How Marchex lands frequently in publications such as Wall Street Journal, Forbes etc
• What are the winners in search doing right?

Curious about Marchex Call Analytics? We can break it down for you in less than a minute 👀 👌👌👌https://t.co/YrHSVkd8Gy

— Marchex (@Marchex) February 11, 2016

Links referenced

• Marchex Australia site: http://www.marchex.com/australia/
• HTML phone tag Daniel mentioned: http://allwebco-templates.com/support/S_smartphone-link.htm
• Hotjar heat mapping & visitor recording: https://hotjar.com
• Mouseflow similar tracking software: https://mouseflow.com/

Reach Daniel Benton on LinkedIn: https://au.linkedin.com/in/danielbenton

About the Author

Moby

This article was written by the team at RedPandas Digital, a HubSpot Diamond Partner based in Sydney, Australia, and one of only four HubSpot-accredited Diamond partners in the Asia-Pacific region.

RedPandas has implemented and optimised HubSpot for businesses across construction, healthcare, legal, education, and professional services.