How Smart Brands Are Using AI Without Losing Their Voice | Episode 196

Artificial Intelligence (AI)

Jun 12 2026Jun 12 2026 by Manolo26 mins read

Your audience already knows AI slop when they see it… Especially because it’s flooding every marketing channel in 2026.

Brands that stay human while using AI are pulling ahead. The ones that don’t are blending into the noise.

In this episode of InboundBuzz, we break down how authentic brands use AI as a force multiplier, why commoditised tools are levelling the playing field, and the practical strategies that keep your voice genuine while maximising output.

About the Author

Manolo is our content engine, blending sharp copywriting, smart journey design and content strategy to move people from “just browsing” to “where do I sign?”.

Before content calendars and launch plans, he was an international motorsport photographer, spending two years shooting development series races in Japan and covering local teams in the Philippines. When he’s not writing, you’ll probably find him in a BJJ class (at the expense of his joints) or running on a slightly alarming amount of black coffee