How Alex Hormozi Sold $81M in 90 Minutes | Episode 189

Apr 24 2026Apr 30 2026 by Manolo

Alex Hormozi recently generated $81 Million in a single live event. But how did he actually do it?

The answer is in three concepts: psychology, urgency, and offer structure.

In this episode of InboundBuzz, we deconstruct the entire funnel so you can apply these tactics to your next B2B webinar or product launch.

About the Author

Manolo is our content engine, blending sharp copywriting, smart journey design and content strategy to move people from “just browsing” to “where do I sign?”.

Before content calendars and launch plans, he was an international motorsport photographer, spending two years shooting development series races in Japan and covering local teams in the Philippines. When he’s not writing, you’ll probably find him in a BJJ class (at the expense of his joints) or running on a slightly alarming amount of black coffee