In this episode we chat with Cara Mackay, one of the most authentic and B-S free content marketers you will find! Cara is the Managing Director of Gillies & Mackay and key organiser of Britain’s most popular Content Marketing conference, Content Marketing Academy Live.

Cara shares how she comes up with a never ending source of persona driven content ideas, questions the institution of traditional marketing education, shares a detailed step-by-step process on how she optimises her videos and more!

Check out the video version of the episode here:

Links Referenced:

• Cara’s Gillies & Mackay Website
• Cara’s business blog – great example of They Ask, You Answer
• The Content Marketing Academy
• Simon Sinek’s Finding Your Why Golden Circle Model (video is titled ‘How Great Leaders Inspire Action’ but it’s so much more powerful than that)
• Cara’s infamous ‘Hi my name is Cara and I said fucking…‘ LinkedIn article
• Ann Handley’s brillant review and analysis on what made Cara’s article successful