We’re an Inbound Marketing Agency

What is Inbound Marketing?

Inbound marketing is the process of attracting prospects before they ready to buy. The idea is to move them through the buyer’s journey with educational content. Are they aware they have a problem, do they need help evaluating alternatives or are they ready to buy? There should be content, tools and sales strategies at every stage.

By the time somebody calls, 60% of their decision making process is already made. The humble old salesrep no longer holds the power as far as information goes. Consumers now have access to everything they need to make a decision online and they now wield the power.

So what does this mean for marketers? We now have to own the research and decision making phase for our targeted audience and we do this via a methodology known as the Inbound Marketing Process:

When wielded correctly with solid strategy, Inbound Marketing is a proven methodology for customer acquisition, conversion and satisfaction because it is designed to educate the buyer through the various stages of their decision making process.

Inbound marketing moves users through the funnel by Attracting strangers to your site, Converting them into leads and finally paying the bills by Closing them. It doesn’t end there because it’s also about delighting them so they eventually become Promoters.

Inbound vs Outbound Marketing

Inbound Marketing is different to Outbound Marketing because it isn’t interruptive, pushy, it isn’t noisy and it aims to add value and educate whilst the prospect moves from becoming a stranger to hopefully a converted customer.

The prospective is searching and looking to be educated in regards to their purpose. Inbound works because it empowers them and positions your brand as the authority.

What to know even more about Inbound Marketing?
Download a 78 page Introduction to Inbound Marketing eBook instantly