Why Your Deal Pipeline Is Lying to You (And How to Fix It)

Why Your Deal Pipeline Is Lying to You (And How to Fix It)

17 mins read
A Hubspot Mentor Podcast episode 33

If your deal pipeline is full of contacts nobody has followed up on, close dates that were guessed, and revenue figures that feel too good to be true, your CRM might have a lead problem disguised as a pipeline problem.

In this episode of HubSpot Mentors, Semih and Tasha unpack why mixing leads and deals in the same pipeline wrecks your reporting, how HubSpot’s lead pipeline object creates the separation your sales process needs, and what it really takes to answer the question every B2B team avoids: at what point does a lead actually become a deal?

Walk away with a clearer framework, a quick audit you can run today, and a more honest pipeline.

Shape Shape
Arrow

Get the best content marketing insights right in your inbox!

Subscribe to our Newsletter and get marketing insights delivered to your inbox every week.