Your Meta Ads Need Better Creative, Not Better Targeting | Episode 205 #InboundBuzz

Paid Media

Jul 16 2026Jul 16 2026 by Manolo14 mins read

Meta ads have changed. The old days of relying on hyper-specific audience targeting are fading… And with updates like Andromeda, the platform is leaning more heavily on behaviour, creative signals, and what your ads communicate to the algorithm.

In this episode, we break down how to create ads that connect with buyers in the new age of Meta. You’ll walk away knowing how to stop guessing with creative and start building ads that speak directly to the people you’re trying to reach.

About the Author

Manolo is our content engine, blending sharp copywriting, smart journey design and content strategy to move people from “just browsing” to “where do I sign?”.

Before content calendars and launch plans, he was an international motorsport photographer, spending two years shooting development series races in Japan and covering local teams in the Philippines. When he’s not writing, you’ll probably find him in a BJJ class (at the expense of his joints) or running on a slightly alarming amount of black coffee