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How to Use Podcasts to Grow Your Brand | Episode 167

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How to Use Podcasts to Grow Your Brand | Episode 167

by Luca35 mins read
How to Use Podcasts to Grow Your Brand

In this episode, we explore the big podcast opportunity: 600 million blogs vs. only 4.1 million podcasts—just 0.7% of blogs! We cover podcast planning, formats (monologue, co-host, interviews), and show structure. Learn how to use snippets to grow and drive conversions. Plus, find out how Google’s AI now chooses your local service ad photos, impacting ad performance. Check out the episode for key insights. 

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