How ConnectOS Grew Leads by 686% While Spending 37.5% Less on Ads
Paying four times the industry average per lead isn't a growth strategy, it's a ceiling. Here's how ConnectOS rebuilt its messaging, website, and paid media from the ground up: six months, a cost per lead 97% below industry benchmark, and a pipeline that finally runs on data instead of guesswork.
Project Details
Get up to speed on the basic details of our work with ConnectOS
ConnectOS
Paid Media Performance Management, Google Ads Optimisation, Attribution & Conversion Tracking, Landing Page Design & Development
Australia, Philippines, USA, Europe
Linda Sahyehban, Kristina Abbruzzese
ConnectOS' Problems
Before working with RedPandas, ConnectOS had paid media running, but it wasn’t delivering.
Their cost per lead was sitting at approximately $2,000.
For context, the staffing and recruitment industry average is around $497. ConnectOS was paying four times that for every enquiry that came through.
You can’t optimise what you can’t measure, and ConnectOS had no reliable view of what was generating leads.
The team had no proper conversion tracking or attribution, so there was no visibility into which campaigns they needed to focus on or improve in the long run.
Let alone know which efforts were generating clients.
Their data tracking was broken and their previous ad account was inaccessible, which meant that any historical learnings were effectively lost.
Their website was built to explain the business, not to convert visitors. It had:
- No conversion principles
- No dedicated landing page for paid traffic
- No compelling reason for a visitor to take the next step
And the problem here is that ConnectOS was sending traffic to a page that doesn’t convert, which was an expensive mistake. Every click was costing money, but very few were turning into enquiries.
ConnectOS had no paid media strategy. Campaigns had no clear structure, no targeting logic, and no systematic approach to optimisation.
Without direction, there was no framework for:
- Who to target
- What to say
- How to move someone from a first impression to a booked consultation
This resulted in a thin sales pipeline, inconsistent lead flow, and a cost per lead that made growth feel impossible.
What RedPandas Did
RedPandas came in and rebuilt everything from the ground up for ConnectOS. The work covered two key areas:
Messaging and Website
It all started with a StoryBrand workshop.
For ConnectOS, this meant repositioning them not just as an offshore staffing provider, but as the trusted guide that makes offshore hiring simple, fast, and low-risk for business leaders who've heard the horror stories. That clarity became the foundation for everything else. We used the StoryBrand output to build a new homepage and a dedicated paid media landing page. The landing page was built specifically for paid traffic: no distracting navigation, one focused message, one clear next step. We also built a custom cost calculator that:
Lets prospects estimate the cost of building their offshore team before speaking to anyone
Gives visitors something genuinely useful
Filters for customer or buyer intent
Paid Media
We rebuilt the paid media strategy from scratch.
Before launching a single new campaign, we fixed the tracking by ensuring that every conversion event properly tagged and verified. This was non-negotiable because optimisation is guesswork without clean data.From there, we developed and launched a structured Google Ads strategy that comprises of:
Clear campaign architecture
Precise audience targeting
Disciplined match types and negative keywords
A strategy designed to generate qualified enquiries, not just clicks
A constant 6 month optimisation
What ConnectOS Achieved With RedPandas
99%
reduction in CPL from $2000 to $16
686%
increase in lead volume
37.5%
reduction in advertising budget
517%
increase in form submissions
2.24%
increase in conversion rate
31x
better performance vs. industry average ($497 CPL)
Meet ConnectOS
ConnectOS connects businesses in Australia, the UK, and the US with highly qualified Filipino talent across 80+ job categories.With 1,800+ team members based in Manila and a streamlined recruitment process that delivers hires in seven to ten days, they're one of the fastest-growing offshore staffing companies in the world.Certified as a Great Place to Work and ranked on the Financial Times 2024 High-Growth Companies Asia-Pacific list.
Frequently Asked Questions
Our paid advertising services start with messaging and website foundations, not just ad spend.
For ConnectOS, that meant a StoryBrand workshop and a dedicated landing page before a single Google Ads campaign launched, which is why cost per lead dropped 99.2% instead of the budget simply growing.
Results vary by industry and starting point, but the right paid advertising services can move the needle quickly.
ConnectOS saw its cost per lead fall from roughly $2,000 to $16 within six months of launching its rebuilt campaigns.
Yes.
Paid advertising services that stop at the ad account often waste budget on a website that can’t convert.
For ConnectOS, RedPandas paired a new homepage and a dedicated landing page with the media strategy, so every click had somewhere effective to land.
The staffing and recruitment industry average cost per lead sits around $497, but with the right paid advertising services in place, that number is a ceiling, not a target.
ConnectOS beat this benchmark by 97%, landing leads at approximately $16 each while lead volume rose 686%.
Good paid advertising services rebuild attribution before launching new campaigns, tagging and verifying every conversion event.
This was the first step for ConnectOS, since optimisation without clean tracking data is just guesswork.
A comprehensive paid advertising services engagement covers more than ad campaigns.
For ConnectOS, it included a StoryBrand messaging workshop, a new homepage, a dedicated landing page, a custom cost calculator, and a fully rebuilt Google Ads strategy with ongoing monthly optimisation.
Not necessarily.
Effective paid advertising services focus on spending better before spending more. ConnectOS actually cut its ad budget by 37.5% while increasing lead volume by 686%, proof that smarter targeting and tracking beat higher spend.
Timelines depend on the starting point, but consistent optimisation compounds over time.
ConnectOS’s paid advertising services engagement ran from June to December 2025, with early gains building into a 99.2% reduction in cost per lead and a predictable, measurable lead generation engine.
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From coast to coast, our team of paid media experts work with a wide variety of industries and brands across Australia. Wherever you are, we’re ready to help you uncover hidden ROI with paid media, and align your sales and marketing teams to create a scalable growth engine.
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Suite 3, 26 Mcdonald Street Mortlake, NSW 2137
Get In Touch -
Suite D22, Level 1, 888 Brunswick St, New Farm QLD 4005
Get In Touch -
138 Spencer street Melbourne 3000
Get In Touch