If you’re not doing video in 2026, you’re playing catch-up..
Most marketers know they need video but many don’t know where to start. Whether we are helping clients with HubSpot services or Paid Media lead generation, video is a powerful asset and we’ll often recommend client create certain types of video to help with their sales objectives.
There are two types of video: High Production & Content Marketing
High Production videos are your high quality, multi-camera angle, people-slow-mo-walking, b-roll rich videos. If you’ve almost done no video at all and don’t know where to start, there are three main high production videos your business should have:
- The Why Us Video: Represents who you are and the problems you solve
- The Process Video: What is the precise process one takes when they decide to take your service. What is your onboarding like? What’s the experience like?
- The Case Study Video: Because people want to see others like them trust you
Content Marketing videos are the videos you create on a regular basic. They are simple, quick to shoot, 1 camera angle shots often done on smartphones.
For our digital marketing retainer clients, in a roadmap they will often receive consulting and strategy ideation for their video marketing needs.
Why Us Videos
If you don’t have any video you’re proud of communicating to the world, the ‘Why Us’ video is the first video you create.
This is THE video you place on your homepage. A good Why Us video is designed to communicate your value proposition, in other words, it focuses on the sum benefit your customers will receive.
The Why Us video works well at the top of funnel when prospects are just trying to figure out what you do and what you stand for.
Example of a Why Us video we did for a client in the Education sector:
Case Study Videos
The key with a case study is video is to have someone else, not you, touting the real benefits of your product and service. Case study videos work incredibly well at the bottom of funnel and we often like to use snippets of these videos in YouTube remarketing ads as they are extremely effective.
Example of a Case Study video we did for a client in Risk Management:
Process Videos
Process videos are incredibly effective at the bottom of funnel stage and great to send to sales qualified leads in proposals or emails. They in essence communicate how exactly how a prospect would commence working with you and the experience they have to look forward to.
Example of a Process video we did for a client in recruitment:
Content Marketing Videos
Just because we call them ‘content marketing videos’ doesn’t mean they are not high quality! The idea is these are videos we shoot with you at your location in batch. We can get through anywhere from 6-12 videos in one half a day shoot. We do this by speaking to your staff or key brand representatives.
At this point you’re thinking “umm, we don’t have experience on video!” That’s ok, our video trainer will coach you or your team exactly how to communicate on camera. They’ll keep it conversational and if needed, we’ll bring a teleprompter on site to make it super simple!
Don’t worry, we’ve done this before! Our video marketing capability, creativity and skill to distribute is a key strength that sets us apart from any digital marketing agency you’ll find in Sydney.
Example of a Content Marketing video: