Pricing - Sales & Marketing Coaching | RedPandas Digital
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Master ‘They Ask, You Answer’ and Get More Traffic, Sales & Leads

They Ask, You Answer is the most proven sales and marketing framework in the world for achieving online dominance in any space.

This page will help you understand the required budget, and answer many of the common questions as they relate to the implementation of They Ask, You Answer within your business.

Start By Watching The Overview Video
What is “They Ask You Answer” Coaching?
Small Businesses
Mid-sized Businesses
Large Businesses
For small business (<$2.5M in revenue)

For businesses operating with smaller, leaner teams that require quicker decision-making processes in order to stay agile.

Typical budget range

+ One-time $5,000 setup fee

For mid-sized businesses ($2.5M to $50M in revenue)

For businesses in growth mode that are ready to scale their marketing and sales operations and performance.


+ One-time $10,000 setup fee

For large 
businesses (>$50M in revenue)

For businesses with larger teams that require a broader scope and more in-depth training.


+ One-time $10,000 setup fee

Pace & level of urgency

Businesses that are looking to move at a faster pace towards mastery will require more coaching calls and training sessions each quarter. The volume of coaching calls and training sessions is flexible and will be managed by your coach.

Size & scale

Teams that are larger typically require additional levels of coordination and communication to assure that each team member is receiving the training they need, and leaders are aligned with the rest of the team members on progress and performance.

Staffing & software

Achieving success requires the right personnel, software, and/or equipment. Some businesses may or may not already have these resources in place, and therefore are crucial factors to consider when setting your budget.

Need help? Let’s work together to determine the plan that’s right for you and your business.

What’s included in
They Ask, You Answer Mastery?
Planning sessions

Every 90-days, we’ll work together to reflect on our performance, assess our progress towards your business goals, set new priorities and celebrate milestones.

Coaching calls

Your coach will guide you in implementing (and maintaining) the culture and practices of They Ask, You Answer successfully – keeping you focused on the right work, reviewing performance, and setting the stage for what comes next.

Training sessions

Through individual and group trainings, you’ll go deep on every core concept of They Ask, You Answer, including content marketing, video marketing, sales enablement, ROI reporting and more.


Every program includes an IMPACT+ for Business membership in the initial setup fee giving you and your team access to our online community, online courses, progress tracking tools, and tickets to our in-person event, IMPACT Live.

Sales & marketing software

Almost all companies that succeed with They Ask, You Answer use HubSpot, Vidyard, and Semrush.

For most businesses, the software budget ranges between $500 and $2,000/mo.

Content & video staff

We strongly recommend that all businesses hire a full-time content manager at the start of the engagement, and as they grow, they add a full-time videographer.

Starting salaries for these positions can vary depending on your market, but we’ve seen a lot of companies hire at entry-level rates around $45,000 to 65,000/year.

Video equipment

For your videographers and video content to be successful, you’ll need proper audio equipment, a camera, lighting, and a backdrop.

Depending on your needs or preferences, most businesses invest between $1,800 and $10,000 in video equipment.

“TAYA has helped marketing and sales to be aligned in a way where we’re all coming together to work on the same result. It’s very easy to be drawn into the industry that you’re working in, so having a different perspective from a TAYA Coach was really vital to our success.”

Bass Saleem
Penrith Solar

Who is RedPandas?

RedPandas is a specialist lead generation focused company that helps APAC businesses with digital marketing, sales & marketing training and HubSpot. We believe businesses only should work with agencies to the point where they have the resources in-house to make them redundant. We operate both as a ‘Done by You’ agency (your team does the work with our consulting and training) and a ‘Done for You’ agency (we do the work).

What is your connection with IMPACT and Marcus Sheridan?

In 2022, our long-term friends, IMPACT, acquired RedPandas Digital. RedPandas are now part of the IMPACT group of companies and the official and preferred partner for Marcus Sheridan’s They Ask, You Answer program. Our Australian team has the benefit of being trained directly and regularly by Marcus Sheridan.

Does RedPandas work will all businesses in regards to They Ask, You Answer Mastery?

No. After meeting potential clients for the first time, we find we can help about half the businesses that approach us. Although this depends on the industry, we find the best clients we can help are those that are working with external agencies and stand to lose $200K-$250K over the span of a 3 year relationship with their agency. For the right clients we train and coach them with the skills they need internally to never need an agency again whilst dramatically improving their sales and marketing results.

Are there businesses that should not work with RedPandas?

Businesses that see marketing as a cost centre and not a profit centre won’t be a right fit. RedPandas is not a traditional marketing agency. We work to make ourselves redundant by empowering our retainer or TAYA Mastery clients. We coach businesses and their sales and marketing teams on how to implement a proven methodology that’s led thousands of companies to tremendous growth. If you’re a business that wants to outsource your marketing indefinitely, then we’re not for you.

Can you work in other languages and time zones?

RedPandas Digital predominately operates in the APAC region. If you are outside this region then visit our parent company to find a coach in your region.

How do I decide between packages?

All plans get you to They Ask, You Answer mastery; it just depends on how fast you need to get there. The faster the plan, the more intensive the training. Our Cost of a They Ask, You Answer resource page can help you determine which plan is right for you.