Google Indexing Podcast Audio + New Google Question Hub | Episode 103 | RedPandas Digital

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Not that you needed another reason to get into podcasts but Google is now indexing podcast audio content in it’s search results, we talk about what that means for the world of podcasting. Also in this episode we talk about the new Google Question Hub and how you can use it to identify content gaps your competitors are not talking about. All that and a whole lot more in this episode of InboundBuzz!

Watch the video version of the show here:

 

Buzz 1: Google Now Indexing Podcast Audio Content

Here is an example given by Google:

Screen Shot 2019-08-19 at 9.24.40 AM

Most likely users will have to use the word “podcast” in their search query to have podcasts come up in results.

Buzz 2: New Google Question Hub + Finding Content Gaps in Google

Test example from Google India:

Join the Google Hub waitlist here.

Looking for other ways to find content gaps or things to write about / focus on? Consider re-visiting the queries report in Google Search Console:

 

Buzz 3: New Facebook ‘Search’ Ads

Facebook is now testing ads in search results, beta currently limited to automotive, retail, and e-commerce industries.

Buzz 4: Facebook Users Can Now Stop Brands from Using Browsing Activity for Ad Targeting

Facebook users will be able to see the reach of Facebook’s tracking outside of the social network through a new tool called “Off-Facebook Activity”:

More information for businesses from the Facebook Newsroom.

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