Get a Quick Estimate within hours
Fresh off presenting at Sydney HubSpot User Group, Moby takes us through a masterclass on video marketing at every stage of the buyer’s journey, the 3 types of videos you must start with and a sample funnel you can create utilising video as well as other distribution tips.
Moby’s Video Marketing Fundamentals presentation:
Daniel’s Bertschi’s Service Hub Demonstration:
Free Resource: Download our Video Title Template Planner Excel here
Video is great for every stage of the buyer’s journey.
Awareness Stage: Educational videos
The goal of videos in the awareness stage is to answer questions and educate buyers who are experiencing problems or opportunities.
Consideration Stage: Detailed info about industry topics
Videos at the consideration stage should be used to educate the buyer as they consider different solutions to their problem. These prospects are now aware of a problem and therefore the videos here help them find a solution.
Educational webinars/presentations are also great consideration stage videos.
Decision Stage: These videos are all about informing your audience about what makes your product or service unique and differentiating from your competition. The prospects here buyer have identified a solution and now begins to consider all of the different vendors that offer a similar solution.
Call-to-actions: Buy, offer consultation, a trial or a demo.
Basic Facebook/Remarketing Funnel:
Other distribution ideas: