HubSpot Service Hub + GDRP & What it Means for Your Analytics Data | Episode 89 | RedPandas Digital

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60% of customers who experience poor customer service will leave a business and won’t come back. So what’s marketing automation’s role in this? Traditionally marketing automation software hasn’t done a great job out of the box to take care of customers once they are in your ecosystem.

Service Hub by HubSpot signals probably the biggest change but a marketing automation company to address this. We hear from Dave Shepherd himself, director of Sales @ Hubspot for Australia and NZ on who service hub is for and what it does.

Plus GDRP is coming. What does it mean for Google Analytics? What do you need to do to make sure you don’t lose your ability to do analytics in GA after May 25th? We take you through why Google is doing this and the steps you need to take to protect your data.

Buzz 1: What is GDRP exactly and what does it mean for your Google Analytics Data?

The GDPR itself is a European Union (EU) data privacy regulation that is designed to protect the customer/individual in control and it goes into full effect on May 25, 2018. The purpose is to consolidate privacy regulations across the EU.

For users of Google Analytics this has important implications. If you do not update your ‘data retention settings’ in Google Analytics you stand to some reports and functionality for historical data older than 26 months.

This includes losing features such as:

  • Applying segment
  • Filtering views
  • Secondary Dimensions
  • Custom Reporting
  • Multi-channel funnel and attribution reports
  • Funnel reports

How to fix losing this data: update your default data retention settings

  1. Log in to Google Analytics
  2. Click on ‘Admin’ (most likely located in the bottom left hand corner of your screen)
  3. Click on ‘Tracking Info’ in the Property level, then data retention settings
  4. Change the default from 26 months to ‘Do not automatically expire’

Go to Admin > Data Retention settings

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Update the default from 26 months to ‘Do not automatically expire’

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More handy links & resources

Featured Buzz: New Service Hub from HubSpot

HubSpot recently launched Service Hub, an all-in-one, customer service software that turns Customers into promoters.

A big thank you to Dave Shepherd for the short interview explaining the key features, who Service Hub is designed for and the key problems it solves. Listen to the interview exactly 10:00 in.

Here’s a summary video explaining the features and benefits:

Service Hub is available to purchase from HubSpot now directly or through authorised agencies like RedPandas.

Handy Links

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