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Don’t you just hate those cold, ill-researched cold LinkedIn outreach messages? Don’t make the same mistake yourself! LinkedIn messages can be a powerful form of generating business if you do it right.
In this episode we discuss how to craft the perfect cold linkedin outreach message, new native video update for LinkedIn and why this will be the biggest development for LinkedIn in years plus affordable new developments in chat bots.
First, some bad practice examples!
Example 1: The branded, impersonal sales prospecting in mail:
Example 2: Poorly Research ‘Information Diarrhea’ Inmail Message:
Tips (listen to episode for more information & detail):
Taking into account these tips, reverse engineering example 2, it could go something like this:
Hey Moby I noticed you’re a founder of a digital marketing agency. We’re an IT services company that specialises in helping small-medium agencies like yourself.
We’ve created this free ebook / article that shares 5 Tips & Hacks on How Agencies Keep their IT services costs to a minimum.
This eBook covers:
We’ve used our expertise in your field to develop this and company you find at least one thing that saves RedPandas money.
If you do get a chance would love to hear if it helped. If you’d like to see whether we could drive better value for your business you can reach me here or via my contact details below.
Here is another good example. It’s a good bottom-of-funnel message utilsing humour and persona targeting to achieve cut-through:
Currently rolling out, should be global end of Q3 (September) 2017.
Examples of topics/ideas to share:
Here’s an example of a LinkedIn Native Video Moby recently did:
Intercomm is one of the world’s most popular live chat platforms (we use it at RedPandas too!).
They’ve released a new bot called Operator, that amongst a bunch of other features, can answer questions and have conversations using the articles on your website.
Check out Operator from Intercomm for more info.