046: How to Create a Kickass Digital Strategy, Writing for Medium & HubSpot's New Planning Tool | RedPandas Digital

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It’s estimated only 50% of all marketers have a documented digital marketing strategy for next year, even fewer know what their metrics and KPI’s in 2017 need to be. In this episode I share a proven framework to create your strategy next year in next to know time, but I road test the HubSpot Maketing Plan Tool & How to Write for Medium.

Moby’s Goal Setting Framework

Tis’ the season. Check out the goal planning framework I use every year around this time:

The (6) Type of Goals Every Human Needs by Moby Siddique

Featured Buzz: How to Create a Digital Marketing Strategy

Miss last week’s epic interview with Dave Chaffey on the latest & greatest in digital marketing? Listen here

View my framework here:

Watch the video version I presented to over 100 marketers here:

Buzz 2: HubSpot’s New Marketing Plan Generator

Try it yourself: https://blog.hubspot.com/marketing/marketing-plan-template-generator

Great for determining the types of metrics you should be looking at:


Example of output:


Buzz 3 – How to Write for Medium

Great article by Janessa Lantz: How to Write for Medium

Connect with me:

Share your feedback, questions and show ideas!




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