032: The Science of Persuasion & AdWords Demographic Targeting | RedPandas Digital

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Your ability to influence not has a big impact on how successfully you can attract your targeted personas  and customers but also how well you connect with people in general, both in your professional and personal domains. In this episode we talk about the science of persuasion, new demographic targeting in AdWords and a tool to help you never run out of things to say on social media again.

Buzz 1 – Automating Social Media & MeetEdgar.com

According to reasearch by DMR:

organic-facebook-page-post-organic-reach

The key is to re-use previously syndicated social media posts, especially the ones that link to your owned, created media.

Edgar is a social media scheduling tool that fills you queue based on categories you have defined in the frequency you’d like them to be shared.

edgar social media schedulling tool

Buzz 2 – The Science of Persuasion & The Six Universal Principles

Credit to Robert Cialdini on his research in the area of social psychology.

Visit his website and follow him on Twitter.

My most popular tweet last month was on career tips Robert shared on how to get the interviewer in a positive frame of reference as you beging:

In summary the Six Universal Principles of Influence are:

  1. Reciprocity
  2. Scarity
  3. Authority
  4. Consistency
  5. Liking
  6. Consensus

Here is a fantastic video that summarises these principles:

Buzz 3 – New Demographic Targeting in AdWords

Fantastic article by WordStream that shares more info.

Powerful implications when you compare the demographic segments in impression, clicks and conversion views.

Here’s some data from one of our clients:

At Adgroup level, you can now compare demographics of impressions

demographics-targeting-in-adwords-01

Versus Clicks

demographics-targeting-in-adwords-02

And most importantly, Conversions

demographics-targeting-in-adwords-03

Not the most popular age groups for conversions. Good idea to test bid adjustments here. Still an incredible level of ‘Unknown’ data so good to tread carefully and not just exclude all other segments.

 

 

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