What is IMPACT+ Small Business Coaching?  | RedPandas Digital
What is IMPACT+ Small Business Coaching -2

What is IMPACT+ Small Business Coaching? 

Do you lie in bed at night thinking about how you’ll grow your small business? Do you get the sense you’re a little outside your depth? Don’t get me wrong. You know your stuff. You just know deep down you need some external guidance to cut through the noise from a sales and marketing perspective – and you need that help on a limited budget.

Do you lie in bed at night thinking about how you’ll grow your small business? Do you get the sense you’re a little outside your depth? Don’t get me wrong. You know your stuff. You just know deep down you need some external guidance to cut through the noise from a sales and marketing perspective – and you need that help on a limited budget. 

At RedPandas, while we offer traditional “done for you” marketing services for businesses, we also coach businesses to take their marketing in-house, empower their team, and produce growth so they become self-reliant. But what if your business is not quite ready to make an investment in high level coaching and training? For businesses earning less than $2.5 million a year, we recommend an alternative that can still help you reach your goals for a fraction of the cost.   

This is where IMPACT+ Small Business Coaching comes into the picture.  

This is a hybrid between self-learning courses on the IMPACT+ platform and doing full coaching. In other words, you get to utilise online courses while still having partial access to a coach.  

It’s not just another online course filled with theoretical fluff; it’s a structured program that promises to walk you through the ‘They Ask, You Answer’ (TAYA) framework with a real-life coach who’s as invested in your business and your success. 

By the end of this article, you’ll understand exactly what IMPACT+ is, what it includes, how much it costs, and whether it’s right for your business.  

What’s Different About IMPACT+ Small Business Coaching Compared to Other Courses and Coaching? 

With IMPACT+ Small Business Coaching, you won’t just learn marketing and sales theory – you’ll learn how to implement ‘They Ask, You Answer’ (TAYA), a proven framework that transforms the way businesses engage with their customers.  

TAYA Book
TAYA is a practical framework and sales and marketing philosophy that assumes one simple truth: if your prospect or customer asks a question, you answer, and in doing so, you will become the most trusted voice in your space and will gain more business than you ever have before.   

It helps you combine your marketing and sales teams to achieve revenue growth and dramatically increases your traffic, leads and sales. 

You can learn more about TAYA here: Everything You Need to Know About ‘They Ask, You Answer’ 

On top of learning the ins and outs of the TAYA framework, you’ll also get a coach to guide you based on your business priorities. Having a coach to guide you in your implementation of TAYA is unique to our approach – rather than just getting access to a course and being left to implement it on your own, you’ll have your very own coach to keep you accountable and help you with any stucks you might have.  

CTA Featured Image for TAYA

On top of learning the ins and outs of the TAYA framework, you’ll also get a coach to guide you based on your business priorities. Having a coach to guide you in your implementation of TAYA is unique to our approach – rather than just getting access to a course and being left to implement it on your own, you’ll have your very own coach to keep you accountable and help you with any stucks you might have.  

But why should you implement TAYA in your business? 

Like any business, you need multiple methods to generate leads and sales. Businesses will often hire external agencies (like us) to help them do this.  

But this might not be your best option.  

Instead, you should focus on empowering your team by taking your marketing in-house.  

Image of Sophia Khan, our CFO and Linda D'Amico our Head of Content
Insourced marketing means a happier, more effective, empowered team.    

By doing this, you’re going to see:  

  • Greater Quality Control: Insourcing ensures superior control over work quality as employees intimately understand the company’s brand and ethos, enhancing the messaging’s authenticity and precision 
  • Significantly Faster Execution: In-house management minimises delays, streamlining communication and review processes, which accelerates project completions and enhances productivity 
  • Employees are Happier, More Skilled, and Feel More Valued: TAYA’s training enhances employee skills and satisfaction, fostering a growth-oriented environment where internal teams feel more connected and valued compared to external agency collaborations 
  • Saves Money in The Long Run: Initial investments in internal marketing capabilities lead to long-term savings by reducing dependency on external agencies, thus enhancing the company’s financial efficiency and growth 
  • Finite/Limited Time Period for Payments: The insourced approach implies a defined payment timeline, potentially offering more financial predictability compared to ongoing external agency costs 
  • Increases The Value of The Company: Internalising marketing systems and processes creates an asset for the company, ensuring continuity and adaptability regardless of future management changes, thus boosting the company’s market value 

You’re probably wondering, ‘Ok this all sounds great, but why can’t I just learn the courses without a coach?’  

Think about it this way: whether you have a coach plus the courses or just the courses without a coach, you’re still doing the work yourself.  

So, what’s the difference?  

TAYA is a framework that can be applied to any business. But as every leader knows, every business has its own set of nuances and specific complexities to navigate.   

That’s where a coach comes in. 

Your specific challenges, the context of your business and industry, and your capabilities and goals are all considered when you have a coach. That means you won’t just be learning a course and implementing it. 

You’ll be adapting the knowledge you’re provided based on your coach’s guidance.  

This is where the true value comes in. Without a coach, many would not see the same results. And that’s why we don’t sell the courses without also giving you a coach.  

By structuring our program this way, all customers can get the same benefits as premium coaching services, but for a fraction of the cost. We’re not just selling courses; we’re offering our premium coaching services in a hybrid version for businesses that aren’t ready to make the investment in the full TAYA program.  

What Does IMPACT+ Small Business Coaching Include? 

MPACT+ Small Business Coaching includes:  

  • Licenses to IMPACT+ Courses for the whole business, which includes: 
    • 12 fundamental sales & marketing courses: These 12 fundamental courses cover the ten core concepts of TAYA, including The Big 5, Assignment Selling, In-house Content Management, and more 
    • 100+ additional courses on implementing TAYA: These courses cover everything from how to generate an exponential increase in traffic and leads to sales strategies that dramatically improve close rates. On top of this, new courses are added every few weeks to account for new learnings, market changes, and updates in technology and AI 
    • Guided learning paths and certification tracks: For each deliverable you need to implement to achieve success with TAYA, you’ll be provided with specific, guided learning paths to ensure your company stays on track 
    • Access to the ‘They Ask, You Answer’ scorecard and accountability tools: These scorecards help keep you accountable and measure your company against the TAYA framework. By having access to this, you can regularly discover where your company is at and where it needs to go   
  • Monthly 1-1.5hr alignment calls with your coach to give direction on: 
    • They Ask, You Answer scorecard: Your coach will help to measure you against the scorecard and show you exactly where you’re at, where you need to go, and how you can get there 
    • They Ask, You Answer priorities: Based on your scorecard, your coach will help you develop a list of priorities dependent on both your context and the TAYA framework 
    • Content marketing strategy and direction: Your coach will guide you to develop a content marketing strategy that follows the TAYA methodology 
    • Aligning TAYA with Sales: One of the most important aspects of TAYA is alignment with your sales team. Your coach will show you why and how you can do this 
    • Address specific challenges/questions: When implementing TAYA, you’re bound to hit some roadblocks and have some questions. This is where having a coach becomes extremely invaluable 

How Much Does IMPACT+ Small Business Coaching Cost? 

$2000 per month + GST for each license. You only need extra licenses if you have more than one person undergoing coaching.  

How To Get Started With IMPACT+ Small Business Coaching 

If you would like to become a member of our IMPACT+ Small Business Coaching program, you can express your interest by contacting us now.  

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