What is a Canva Partner and Do You Need One?  | RedPandas Digital
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What is a Canva Partner and Do You Need One? 

You’ve picked up Canva, and you’ve played around with it—good move! But now you’re staring at your screen, wondering why your graphics aren’t popping like those eye-catching examples you’ve seen. It’s a common frustration: knowing that Canva holds a ton of potential, yet feeling stuck at the amateur level. 

You’ve picked up Canva, and you’ve played around with it—good move! But now you’re staring at your screen, wondering why your graphics aren’t popping like those eye-catching examples you’ve seen. It’s a common frustration: knowing that Canva holds a ton of potential, yet feeling stuck at the amateur level. 

That’s where a Canva Partner steps in. Canva Partners are businesses handpicked by Canva who are certified to assist with training and onboard teams onto Canva.  

Here’s some questions you might have:  

  • What exactly does a Canva Partner do? 
  • Do I actually need a Canva Partner? 
  • Where do I find a Canva Partner? 

As one of the first Canva Partners in Australia, we’re able to answer all of these questions for you. 

By the end of this article, you’ll understand exactly why a Canva Partner might just be the missing link between your current use of Canva and the powerful, productivity-boosting visual communication strategy your business needs.  

What is a Canva Partner? 

A Canva Partner is not just any agency offering design services. They are handpicked by Canva to help businesses unleash the full potential of this powerful tool.  

As one of the first Canva Agency Partners, we are equipped to guide businesses through every aspect of Canva’s extensive capabilities—from basic functionality to advanced features tailored for business needs. 

So, what does a Canva Partner actually help you with?  

  • Training and Onboarding: Whether it’s teaching the basics to newcomers or offering advanced tips to seasoned users, Canva Partners provide comprehensive training tailored to the needs of your team 
  • Custom Template Design: Partners can create bespoke templates that maintain your brand’s look and feel across all your communications, ensuring consistency and quality 
  • Strategic Implementation: Beyond templates and training, Canva Partners help integrate Canva into your business processes, aligning it with your overall marketing and communication strategies 
  • Training and Onboarding: Partners help teams master Canva through sessions tailored for different roles, such as admins, designers, and marketing personnel 
  • Tailored Solutions: Offers customised strategies and tools that are specifically designed to meet the unique needs of each business. 
  • Boosting Productivity: Canva Partners help implement practices and templates that speed up the creation process, saving time and resources 
  • Comprehensive Support: Canva Partners can also provide ongoing support to address any Canva-related challenges, ensuring businesses maximise their investment 

This partnership is designed to not only enhance your team’s proficiency with Canva but also to ensure that this tool contributes strategically to your business goals, enhancing productivity and communication effectiveness. 

Depending on your specific needs, a Canva Partner can offer any or all of the above.   

Pros & Cons of Using a Canva Partner 

Pros

  • Enhanced Efficiency and Productivity: Working with a Canva Partner like RedPandas ensures that your team doesn’t just use Canva, but uses it well. With expert training and strategic advice, mundane tasks are streamlined and design processes are optimised. This leads to faster turnaround times for creating visual content and frees up your team to focus on other critical aspects of your business. 
  • Trains Your Team to Create Professional Designs: Canva is user-friendly, but there’s a noticeable difference between basic user-generated content and designs created or overseen by a professional. Canva Partners train your team to produce content that stands out 
  • Saves Time & Resources: Rather than having your team create designs from scratch, a Canva Partner can create templates for your team, so that they can use these professionally crafted designs with a click, rather than having to design from scratch 
  • Manage Everything In House: Because your team is trained by a Canva Partner, you don’t need to rely on an external agency for your work. This means you can keep everything in house, which comes with its own set of benefits, including faster turnaround times, quality control, and no dependence on external sources  

Cons

  • Cost: While engaging a Canva Partner brings many benefits, there is an associated cost. For small businesses, the expense of hiring a specialised partner might seem daunting compared to using Canva’s free or lower-cost options. However, for mid sized businesses and higher, this may not be a concern  
  • Limited Design Capability: While Canva can produce professional designs and be great for many types of media, there is ultimately a limit when it comes to custom illustrations, custom logos, and custom artworks. Unless you need a very customised solution which requires a tool like Adobe Illustrator, you likely won’t face any issues here 
  • Limited Video Editing Features: If you’re looking for precise control over editing your videos, Canva might not suit your business. Canva can trim and cut videos, and it can control animations and video elements, however, just like complex illustrations, if you need precise control, you might hit a brick wall with Canva 

Is a Canva Partner Right for Your Business? 

Deciding whether to engage a Canva Partner involves assessing your business’s specific needs, resources, and long-term goals. 

Here are some key considerations to help you make this decision: 

Assess Your Design Needs 

  • Scale of Visual Content: How integral is visual content to your marketing and communication strategies? If high-quality, frequent visual content is crucial for your brand, working with a Canva Partner can bring substantial benefits 
  • Brand Consistency: Are you struggling to maintain consistent branding across your visual content? A Canva Partner can help streamline your branding efforts by creating customised templates and guidelines that ensure consistency, and then training your team on these 
  • Level of Customisation Required: Do you frequently require custom illustrations and logos and/or do you need to have precise control over video editing? If so, you might consider investing in other tools like Adobe Illustrator, Photoshop, and Premier Pro, for example. Alternatively, you could use a combination of Canva and these tools. Nonetheless, this is something to consider before investing in a Canva Partner 

Evaluate Your Team’s Capabilities 

  • Current Proficiency with Canva: How comfortable and proficient is your team with Canva? If there’s a steep learning curve or if your team is not leveraging Canva to its full potential, the training and expertise provided by a Canva Partner can bridge this gap 
  • Resource Availability: Does your team have the bandwidth to develop Canva skills in-house, or would they benefit from external expertise? If resources are tight, it might be more efficient to outsource this to an agency. On the other hand, if your team has the time to develop Canva skills in house, and if you want to insource your design, then a Canva Partner makes more sense 

Size of Your Business 

  • Small Business: If you’re a smaller business, hiring a Canva Partner might not be worth it for your business 
  • Mid to Large Business: However, mid sized or larger businesses may benefit from streamlining the use of Canva in their business. The benefits of saving time and producing professional designs consistently in house may outweigh the costs of a Canva Partner for mid to large businesses 

Making the Decision 

After considering these factors, if you find that your visual content quality and/or your team productivity with Canva Designs is lacking, it might be a great option for your business.  

However, if you’re a smaller business with a tight budget, or if you require very customised designs on a consistent basis, or if your team doesn’t have the time to work in and learn Canva, then a Canva Partner might not be best for your business. 

How to Get Started With a Canva Partner 

Starting your journey with a Canva Partner like RedPandas is straightforward and designed to align with your specific needs right from the beginning.  

Here’s how you can get started: 

  1. Initial Contact: If you would like to work with RedPandas, you can contact us here. Canva’s Partner Program is quite new, so they don’t currently have a portal where you can directly view Agency Partners. However, if you would like to work with a different Canva Partner, you can reach out to Canva directly here 
  2. Kick-Off Call: After making contact, the next step is to arrange a kick-off call. This discussion helps both you and your Canva Partner to understand your business’s specific needs, goals, and the scope of potential work. It’s a great opportunity to discuss how Canva can be tailored to fit your business 
  3. Project Proposal: Based on the conversation, your Canva Partner will draft a detailed project proposal. This document will outline the scope of the project, the services provided, expected outcomes, and the costs involved. Reviewing this proposal will give you a clear understanding of what to expect and the benefits specific to your organisation 
  4. Project Commencement: Once you approve the proposal, the partnership officially begins. Depending on the services you’ve selected, this could involve training sessions for your team, development and implementation of custom templates, and strategic planning sessions to integrate Canva into your business processes effectively 
  5. Ongoing Support: Most Canva Partners also offer ongoing support and follow-up services to ensure that you continue to maximise the utility of Canva in your business operations. This can include additional training, updates to templates, and strategy refinements 

So, What’s Next? 

A Canva Partner can be a great option for your business, especially if you want to improve brand consistency and quality in your team’s designs without having to outsource the work to an external agency.  

When businesses hear Canva, they tend to think that the design possibilities are quite limited, but this couldn’t be further from the truth.  

graphic design meme

While Canva has been built for simplicity and user friendliness, it actually boasts some pretty impressive features, and you can pretty much do anything you want (excluding very custom designs).  

Here’s an article going over the best 5 features that Canva has to offer.  

Read: Best 5 Canva Features 

best 5 canva features

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