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If you approach SEO the same way you did in 2015 then your about to be disappointed. SEO has changed so much in the past 2 years that the old 10 blue organic searches on page 1 now account for only 3% of all searches!
In this SEO special episode, we’ve sourced the very best tips, tools and strategies that anybody can employ to kick Google’s butt in 2017.
Google Doubles Down on mobile. The Mobile First Index is coming soon. More news here: https://searchenginewatch.com/2016/10/18/google-index-set-to-go-mobile-first-within-months/
Speed up your website! This will be even more important with a mobile-first index.
Three free tools:
One paid tool:
Our Head of Development was able to speed up our website by 20% using these tools!
Also making news, is LinkedIn updating it’s search to cater for more content and posts.
Get a super quick exec summary of Rand Fishkin’s presentation in episode 40 – #INBOUND16 Day 4 Recap
Download entire slide deck: bit.ly/keepup2017
Or watch the video and slideshare below:
The top ten thousand sites account for 2 thirds of Google’s traffic! Two thirds! Below are the 20 most popular sites that received Google traffic:
Action item: Get into those sites where relevant to your industry and personas!
If Google knows 80% of your traffic comes from them, they might get suss. You need to diversify your traffic sources!
Don’t ignore a search channel because it is not Google! According to SimilarWeb:
Action item: Go into similarweb and check where your competitors are getting their visitors from
You can’t just use adwords anymore! Google is conflating keywords and giving inconsistent ranges. Recommended tools:
MOZ will give you the opportunity, potential and difficulty score:
FREE Google Sheets Template for you to select themes, pick keywords and prioritise what type of search result you should go after.
Tool number 2 is SEMRush’s SEO Keyword Magic:
Link building takes time. There is a ‘gap of disappointment’ as it can take 6-7 months:
Rand’s ink building fly wheel:
Tips by Neil Patel on increasing backlinks: http://neilpatel.com/2015/08/25/how-to-build-100-quality-links-without-writing-fresh-content/